Working with clubs, broadcasters and partners, the organisation brings more investment into football — supporting the game’s growth, enhancing competitions and rewarding clubs for their success.
What UC3 Does
UC3 develops commercial and revenue strategies, manages the marketing and sales of competition rights, and looks for new business opportunities. This work brings real financial benefits and helps clubs share in Europe’s growing football market.
Benefits for Clubs and Football
This organisation brings UEFA and EFC together for the best interests of European football. This gives commerical partners confidence to invest in UEFA club competitions. It also creates new opportunities for media, sponsors, and licensing, helping clubs earn more money.
Impact on UEFA Competitions
The commercial strategy and delivery of UEFA club competitions are managed separately from sporting and regulatory matters, which remain under UEFA’s control, with EFC providing support to UEFA on non-commercial issues.
Achievements
Record revenues from the 2024–27 UEFA men’s club competitions cycle.
A new commercial strategy for UEFA women’s football, including landmark deals with Disney+, CBS, and Amazon.
A six-year CBS deal for US English language rights to the UEFA Champions League, showing long-term partner confidence in European football.
Who Leads UC3 UC3 is jointly managed by EFC and UEFA from offices in Nyon, Switzerland. Guy-Laurent Epstein, UEFA’s Director of Marketing, and Charlie Marshall, EFC CEO, serve as joint Managing Directors. Learn More Discover UC3’s initiatives and how they continue to grow European club football.