EFC General Assembly The EFC General Assembly is our flagship event of the year. It brings together many hundreds of senior leaders from members, football partners and stakeholders and the wider sports community to discuss, debate and shape the future direction of club football. The most recent General Assembly – our 33rd – took place in Copenhagen from 28-30 September 2026 and was a milestone event with the inaugural EFC x EA Sports Invitational, the announcement that we had surpassed 900 Member Clubs and the first ever set of Breakout Sessions. Learn more about the EFC General Assembly here. Club Connect Club Connect is our series of practical conferences which focus on key on and off pitch areas of the game — from men’s football and commercial development to people & culture and sustainability. Built around open discussion and real-world case studies, Club Connect gives clubs direct access to new ideas and proven approaches that they can take home and put into action. The format is simple: fewer presentations, more conversation. It is about learning from each other and finding solutions together. In March 2026, we delivered two Club Connect events for the first time ever. EFC Club Connect: Women’s Football featured insightful conversations, connecting strategy, storytelling and the evolving realities of women’s football.
EFC’s Commercial, Innovation & Fans Club Connect featured a range of panel sessions with leading speakers from the worlds of sport, technology and entertainment. Topics explored through the event included global partnerships, reshaping brand narrative and so much more. Learn more about our Club Connect events here. Academy Visits Our Academy Visits are hands-on learning experiences designed to share knowledge and best practice in youth football and player development. Each visit takes participants inside leading club academies across Europe, offering a close-up look at how different environments nurture young talent — both on and off the pitch. Through open discussion, live observation and practical workshops, Academy Visits give clubs the opportunity to exchange ideas, learn from innovative approaches and explore what makes successful youth pathways work in the real world. Learn more about our Academy Visits here.