What makes Club Connect different is its focus on practical outcomes. Instead of long presentations, the programme is built around open discussion, hands-on workshops and real-world case studies from clubs across Europe.
We aim to give clubs fresh ideas and proven tools they can take home and apply straight away — on and off the pitch.
By bringing decision-makers, coaches, executives and specialists into the same room, Club Connect creates direct connections between those shaping the future of football. Clubs leave not only with new knowledge, but with partnerships and strategies that strengthen their role in the game.
Every session is designed with the needs of clubs in mind. Whether it is learning how to increase matchday revenue, improving player pathways, engage fans in new ways, or build a more sustainable model, Club Connect gives practical answers backed by football experience.
Club Connect is a meeting point for the European football community. It is where clubs of every size come together to learn from each other, challenge ideas, and create solutions that make European football stronger for players, fans and the game itself.