European Club Association (ECA) worked for many months and closely with our Board of Directors on a full repositioning and rebrand initiative.
The rationale behind this bold and innovative change is to be more football first and more club first.
From the evening of 7 October 2025, ECA rebranded as European Football Clubs (EFC).
This was an opportunity to bring football into our name, the "FC" making clear our raison d'être and our mission to represent, promote and protect the interests of all our member football clubs. This page provides the assets to ensure EFC and our new impactful brand are communicated well. Please contact marketing@efceurope.com for any questions.