Our Priorities

Commercial & Innovation

Commercial & Innovation

Boosting Club Revenues to Strengthen the Game

The Commerical & Innovation focus area helps clubs shape the business side of European football. It focuses on increasing revenue and finding new ways to innovate for EFC Member Clubs.

Initiatives such as UC3 connect clubs with industry partners and ensure EFC adopts technology that creates real benefits for members. 

The aim is to make EFC a recognised leader in the business of European club football. By giving our Member Clubs a stronger voice in commercial decisions and creating a platform to collaborate on non-competitive projects, the workstream supports sustainable growth and strengthens club influence across collective competitions. 

EFC Board Member Dan Friedkin leads this area of work. 

(Link to working group composition)