The aim is to make football more inclusive, accessible and engaging for everyone. By collaborating with key stakeholders, including UEFA and the Football Supporters’ Association (FSA), the group promotes best practices and champions new approaches that help clubs connect with their fans, both at home and abroad. From stadium atmosphere to digital innovation, the workstream drives initiatives that put supporters at the centre of European football. EFC Executive Committee Member Miguel Ángel Gil Marín leads this focus area. (Link to working group composition)